Twitter’s Unexpected Advertising Move: The Purchase of TapCommerce

Twitter announced on Monday that it has consented to purchase TapCommerce a portable publicizing organization concentrated on remarketing individuals who have already downloaded the promoters’ applications.

The budgetary terms of the business proposal made to the New York based startup have not been revealed yet. However, there are some reports which claim that Twitter is willing to paying approximately $100 million to acquire the organization.

Similarly, Twitter published on Monday the worldwide presentation of its new program of “mobile application installs”, which permits organizations to advertise their portable applications in their clients’ feeds.

The organization has been consolidating its mobile publicizing policy including through the acquisition of mobile centered promoting exchange Mopub a year ago and of Namo Media, a supplier of local promoting in applications, not so long ago.

“Companies spend a lot of time and energy to get new clients, yet remarketing the existing or past clients can bring an appealing degree of profitability,” declared Twitter’s Vice President, Richard Alfonsi, also responsible for online commerce. At the same time he confirmed the purchasing of TapCommerce.

The advertising companies will have the capacity to calculate their ROI and handle various conversions with online buyers that are Twitter followers. The companies will have the opportunity to get new clients through the newly introduced application and at the same time captivate the existing clients who already have the promoters’ applications on their gadgets.

On its authorized site, TapCommerce, which has among its clients, famous companies such as eBay and Zulily, presents the success story of an online retailer that needed to obtain more deals through its iOS application by making a call to action to its former mobile customers. TapCommerce spotted the retailer’s mobile phone clients, who had formerly made of the application and were liable to make a buy, and remarketed them with separate, tweaked, “re-targeted” advertisements of what they had loked for in the recent past. These were introduced in a mixture of settings including other portable applications.

The TapCommerce online platform operates daily over fifteen billion bids focused on advertisement impression, on more than 50,000 applications around the world. This was the statement made by Brain Long, the CEO and also the cofounder of TapCommerce.

Android brings its Update for the Nexus Line Gadgets

Google will soon launch its Android 5.0 L upgrade which will be functional on Nexus gadgets like: Nexus 4, Nexus 5, Nexus 7 and the most recent Nexus 10. The company has not made public any release date but there are various rumors spreading around on the basis of the precedent Google launches.

Google has managed to launch two variants of the Android every year, one in summer and the other one in late autumn. It has been observed that every important Android upgrade was closely followed by the release of a brand new Nexus gadget. But this year Google wants to change the pattern a little bit.

It appears that the company is taking Apple’s model when it comes to launching products. What does Apple’s launching pattern look like? First Apple announces its iOS upgrades in summer at the WWDC. The announcement is followed by the release of the beta for the developers while the public gets the upgrade in autumn. This year, Google presented its Android L at the Google I/O. It was available for download in the form of Developer Preview and there are high chances for the public at large to receive it this autumn once the new Nexus is announced.

Google has plans to launch a program similar to Nexus named Android Silver, which will put an end to the Nexus line. But the Google representative has said that the company does not want to give up to its Nexus and as a consequence the entire network was invaded by news of the future Nexus gadgets. First were the rumors about some Nexus tablet produced by HTC and having the strange name of Volantis. It is said that the gadget will have a screen of 8.9 inch and an aspect ratio of 4:3. The processor will be a 64 bit one. News about the Nexus 6 came from various sources during the past weeks. It appears that the mobile phone is manufactured by Motorola and has the name of Shamu. It appears to have a Quad HD screen equal to 5.2 inches. It also has a processor of the quad-core Snapdragon 805 CPU type. The main camera is equal to 13 megapixels and the random access memory is of three gigabytes. Both gadgets will be functioning on Android 5.0 L.

It is very well known the fact that every new version of Android has a number and it bears the name of a dessert. For the time being the new upgrade is known as Android L, but it will definitely be released under a different name, like Android 5.0. Some sources claim that the upgrade will be called either Licorice or Lollipop.

The Android 5.0L is the most important upgrade that Android has made since 2008. It is more important than the upgrade from Gingerbread to Ice Cream Sandwich. The Android 5.0 L has been designed with the purpose of being more intuitive by means of the 3D shadows and effects. The interface looks better. The colors are richer and there is more animation.

The Android 5.0L has a new lock screen and a new notifications bar. It is now possible to interact with the notifications. The notifications can be prioritized on how often the user interacts with them. The notification bar has also got a changed color scheme. The Quick Settings button has gone away but the menu is still there with another looks. The Quick Settings menu has the usual toggles for WiFi, Bluetooth, Airplane Mode, Sound and Locations and some extra like Rotation Lock and Do Not Disturb. The Brightness Control has the form of a slider and there is the “Adaptive Brightness” instead of “Auto Brightness.

The status bar has also been changed, having quite a different behavior. It is transparent while on the home and lock screen and it is colored while opening an application. The screen, with multitasking features is better as well. It has got an interface based on a card. Some applications present more than just one card.

The upgrade will be functional on Nexus line devices like the Nexus 4,5,7 and Nexus 10. Then the upgrade will be available for the Google Play Experience. Probably, Motorola will update its devices functioning on Android. The HTC devices will probably get the upgrade in ninety days after Google gives green line to the final code. LG, Sony, Samsung and other companies producing gadgets running on Android will probably get the upgrade towards the end of the present year or beginning of the new.

Why Encrypted Mobile Technology is so Important Today?

With everything going on in the world today, it is difficult to tell if anything you do is secure any longer. Some people have accepted this level of invasion as something that they do not care about, do not need to worry about, or simply cannot do anything to avoid from happening.  This should not be the case. No one should involuntarily stop trying their right to confidentiality. Many people simply cannot allow it because of the delicate information that they work on.

Many federal government agencies have overstepped their limit in the eyes of many citizens, by overreaching in their scope of how much they go in collecting information. The one thing that has not been known is that government organizations may be stepping on the toes of other agencies, either government or non-government, who absolutely survive by privacy. Not everyone realizes what others is performing, nor should they in an perfect world. Obstacles must be kept in place in certain situations.

Android and iPhones have confirmed to be untrustworthy when it comes to encryption email and data protection. These popular devices were fairly reduced to the level of toys when it comes to industrial or professional grade protection against espionage at any level. No one knows where the compromise starts and comes to an end with these systems whose very devices was born with the idea of giving access to those who demanded it from certain levels.

This is false with the Blackberry pgp encrypted mobile phone. It does not seem to be the concerted target of any identified or unidentified organizations at the hardware level. Regardless, it still needs strong security at the software level. Here is where PGP encryption software comes in.  Using this properly manufactured and personalized solution, folk using pgp blackberry phones with the pgp encryption software correctly installed or configured can have assurance again that their information is not accessible to anyone except the intended targets.

This is a huge benefit, and a relief to the business and confidential sector. Being able to shut out prying eyes and nosy ears is a advantage. Now, it’s an affordable instrument that is accessible through only a select group. Right now, the best choice of this technology is a company called TopPGP. They create their product accessible directly from their website. They have been delivering internationally blackberry pgp encryption phones since 2004.  This is a extremely trusted and trusted company in the pgp encryption software industry.

Currently, it seems possible to take back your world, and send and receive highly sensitive confidential information. Of course, the government is not pleased about this.  They continue to press for laws against this type of software, openly acknowledging that they are helpless against it.  What comes around goes around. Nowadays, you reap what you sew. Many will say that it is Karma. And others, like Blackberry Encrypted Phones, would say care about your own business!

Why might the Go Pro Stock Fall?

Shares of the GoPro action camera have experienced quite an intricate route. In the month of June the value of one share was equal to 24 US dollars. Then the stock value jumped to 50 US dollars only to fall to 38 US dollars.

This fluctuation might not be very appealing to investors and companies wanting to buy the business. There are some reasons behind the fall of the Go Pro Stock. Unfortunately, the fall might not stop here.

First Reason: Go Pro is not a media company

Go Pro has tried to make a name for itself as a media company. However, at the end of 2013 the company did not obtain revenue from the distribution and social engagement on the GoPro network.

On the other hand, YouTube managed to get revenue equal to 3.5 billion US dollars. However, it has to be admitted that the sum dropped to 1.5 billion US dollars after making payments to various partners.

Second Reason: Growth does not represent much

GoPro is not exactly a high growth business if one makes a comparison between the first two fiscal quarters of the present and last year. In 2014, the company experienced a 11.1% increase in its revenue. It is a good rate but not outstanding.

What is quite strange is the fact that the company was quite profitable before its IPO. Unfortunately for it, the trend has changed direction. In the fourth quarter of 2013 the company had a profit of 50 million US dollars. The first quarter of 2014 was not flourishing at all, bringing the company a profit of 11 million US dollars. But this was nothing in comparison with the 20 million US dollars lost during the second quarter of 2014.

Third Reason: Is the product that unique?

GoPro has to pay attention to its rivals. Ten years ago digital cameras were star products. But the incorporation of cameras in mobile devices has lowered the sales of the once so popular product. It is true that the camcorder market is getting better and better and GoPro has had a great contribution. However, every smart phone iteration brings the possibility to enter GoPro’s territory. The company has managed to cover a niche in the market of camcorders. GoPro has a market share equal to 11% in December 2011 while in December 2013 its market share was equal to 45%. Giant companies like Apple or Samsung might decide one day to focus their attention on making smart phone cameras usable in various extreme conditions.

GoPro could experience some real problems if huge companies decide to step in the game. But the company teamed-up with Microsoft for the S-1. For the time being Microsoft is working on making some video stabilization algorithms to function with the GoPro camera.

Siri will be running on MacBook and Macs

The famous voice assistant created by Apple, the Siri, has high chances of running on Macbooks starting with this coming autumn. This rumor is backed up by the information that the United States Patent and Trademark Office has given a patent for the desktop computer alternative of Siri.

The Siri made its apparition in 2011 and it soon became highly popular. It was running on the iPhone 4S. Apple is trying now to transform Siri into an effective digital assistant for more customers. The paten that Apple has received contains the name ‘Intelligent Digital Assistant”. The patent also describes the usefulness of Siri for Mac possessors. The Siri is turned active by using voice commands or gestures.

The “Hey Siri” functioning on iOS 8 allows smart phones running on this operating system to get active at this command. Siri will actually communicate with the user by filing questions and responding to commands. The desktop Siri will be much more complex than the smart phone Siri. For example the Siri can be utilized as a cursor in order to give information on its ability to perform the commands received from the user.

This Apple virtual assistant also has the ability to arrange the folders and the files within the Finder. Moreover, the user can drag and drop files from application to application.

It is also explained in the patent that the Siri can be used on the Mac in a similar way to the mouse of the keyboard. Thus, the user will be perfectly capable of working with application in both the background and the foreground. This patent represents a step forward for Siri, which moves on from mobile gadgets to desktop computers. But a lot of additional and complex work needs to be done in order for the Siri to be really useful.

Unfortunately, the Siri will not be functioning on X Yosemite operating system.

Windows Phone 8 M and Windows Phone will make a Good Team

Various smart phones have hit the market this year, but probably one of the best is the HTC One M8. Being the successor of the HTC One M7, the new phone has a wonderful aluminum design and two front facing speakers. A few improvements to the overall aspect and the HTC One has high chances of being a successful phone for the years to come.

Like many other phones on the market the new HTC will have to versions. This is not extraordinary, it is common practice. But the difference between the two versions would be given not by the screen size but by the systems operating on them. Thus, HTC will have a model of M8 functioning on Android and another model running on Windows Phone 8.1. It is quite a strange decision that might confuse buyers.

The Windows Phone did not have the start it wanted. However, it has to be admitted that it is attracting more and more users. Windows Phone provides its users nice experience but unfortunately it lacks the applications that have made iOS and Android so popular. The Windows Phone is efficient but not outstanding.

Windows Phone 8 is not going to attract more customers just by taking over the looks of a HTC M8. But since the Windows Phone 8.2 and the HTC phone running on Windows Phone that are high chances for the smart phone to sell pretty well. The combination represented by the exquisite design of the HTC and the new Windows upgrade might turn out to be a winner one after all.

Lots of users would like to know if HTC has in its plans to preserve the four megapixel camera for the model running on the Windows Phone operating system or if it is going to bring something different.  The greatest strength of Windows Phone is the quality of the camera. The best qualities of the HTC are the elegant design and the front face speakers. However, if the producers rely only on these qualities then the combination might be quite difficult to sell.

The M8 might some sort of reward for buyers who have been deprived by lots of experiences since Windows Phone did not feel the need to stand out in the spec area. The Windows Phone is famous for having the capacity to run on very low specs which is due its extreme minimalism.

The HTC One M8 is a great Android gadget. Hopefully it will be equally great while running on the Windows Phone operating system.

Facebook Spreads across Africa

The new challenge for internet companies is to connect billions of people living on the African and Asian continent. These two continents have a high number of inhabitants who have not discovered yet the benefits of the digital world. By means of the organization called, Facebook has decided to be leader of this new mission, to take the web even into the most remote villages.

Millions of Zambian people connected to one another, is without a word of doubt an impressive philanthropic mission. However, this action might turn out to be extremely profitable one for Facebook in the long run.

Guy Rosen working for has explained that about eighty-five percent of those people, who are connected to Internet, actually live in areas with good phone coverage. Although, these people have and use mobile phones they have not tried the Internet because of two main reasons: awareness and affordability. Internet on mobile phones is too expensive for those people and they also have no idea of the benefits that can get from using the web directly from their phones.

The plan is to solve these issues in Zambia. The African mobile operator, Airtel, has offered its users the possibility to use Facebook on their mobile phones. Not, it will also offer an application that would allow users to access Facebook and other services on the web. Thus, users will be able to browse through the Wikipedia pages, weather forecasts, job sites and health sites without having to pay any additional fees.

The users will have the possibility to access all these online services by paying a visit to the site. A warning signal will be given to them if they surf sites where data charges are applied. Only fifteen per cent of the people living in Zambia have used the internet. It is hoped that this project will change the situation. If the project turns out to be successful in Zambia, then the same model will be used in other parts of the African continent with other mobile operators.

Airtel hopes that some of the users who will try to use the internet out of their mobile phones will be willing to pay for the service in the future and for this reason has decided to invest some of its money into the scheme. It is still surprising the fact that Facebook has not brought its contributions to the data costs.

Lots of people in Zambian will have their first internet experience from their mobile phones. In some parts of Africa the words “internet” and “Facebook” are almost interchangeable. This initiative should bring lots of new Facebook users.

Facebook has around 1.3 million users. It is a company that has to show its investors that numbers and figures are rising continuously. Thus, the philanthropic mission of the project and the Facebook long term strategy go almost hand in hand.

It is not that easy to kick Android out of the Enterprise Market

The team Apple-IBM has definitely been a surprise for many. They have already been strong by themselves and now that they are together they will definitely be quite a menace for other players on the market. However, this partnership does not mean the end for Android and the devices running on this operating system.

There many who say that the Apple-IBM partnership is going to kick out both Microsoft and Android out of big companies. Obviously, they are exaggerating a bit. Android has proven to be a good operating system and it is not going to leave its market share just like this and vanish overnight.

There are specialists in the domain who claim that the partnership between IBM and Apple represents an enormous loss for Google and at the same time a setback for Android. They bring forward the argument that this association removes Apple weakness when it comes to its offer for enterprises. Not to mention that the iOS is going to be backed up by IBM whose reputation among business cannot be questioned. This is not at all good news for Android and gadget running on it.

Is the Apple-IBM partnership that powerful after all?

People involved or interested in the electronics domain should keep in mind that the IBM-Apple partnership is nothing more than a sales deal, and business deals do not last forever. It has to be considered the fact that IBM is not the only player on the enterprise market while Apple has quite a terrible history of team working with other companies.

Enterprises are supplied with software not only by IBM but also by other powerful players like Microsoft, HP or Dell. To these we have to add Google Apps and numerous other minor companies. The association is positive for Apple and IBM but it does not meant the end of Android.

It cannot be denied that both companies have competent staff. The secret weapon of IBM has always been its share of independent partners, who have always created a series of custom solution based on the offerings made by IBM.

IBM as well has the habit of breaking up contracts with its partners. Thus, most of times their partners spend a lot of time and energy worrying that IBM might just walk out of the business, taking with them the deal as well. Apple also likes to have things done according to its wishes. It is highly unlikely for Apple to produce an iPhone or an iPad tailored according to the specific demands of a certain enterprise, no matter how big it is.

It is true that Apple will turn into reality a feature like a fingerprint sensor home button, but there are little chances for it to make a new version of iOS just because a certain client wants some sort of low-level security options. Apple is difficult to work with because of its strange team philosophy: it is either our way or nothing. IBM is not far from that either.

Is Android History?

Android is far from being history. The system is designed for flexibility and this is not an adjective that can be used to describe Apple. Although famous, the iOS system is quite limited and it can be used only on certain devices. It cannot be like the Android.  Moreover, Android can be adjusted to almost any form-factor/price needed by the client. Apple and its iOS cannot be labeled as such.

An example of the flexibility that characterizes the Android systems was given two years ago when Android was used for creating military hardened kernels to be used in battle.

It is important as well to mention Samsung’s success with the Knox, especially created for companies. Lots of systems created for the management of mobile gadgets can function with Android. This is almost impossible with the iOS platform.

On the other hand, IBM is not at its first attempt to handle devices. Most people in the electronics business remember how at the end of the 1990s and the beginning of the 2000s IBM tried to resuscitate the Palm gadgets and gave them the name of WorkPads. In the end the business did not end up very well for Palm.

What will happen when IBM brings in a customer that needs a custom tablet application and on top of that wants the screen to show only that application? Is Apple going to do that? Delete all applications? Doubtful.

Android offers users access to any system they need. They are not limited to the icons on the screen. The home screen can be replaced and the user can create a solution that suits his/her needs. This cannot be done with iOS. For instance, the Newsstand application is always there and it cannot even be hidden in a folder or somewhere else.

Android has the possibility to offer businesses exactly what they want. It can offer them devices that have the required dimensions, colours and even case material. Apple will not do this; it does not comply with its philosophy.

Another thing to keep in mind is that although the American market is big, it is not the only one. There are quite some many nations that want solutions for enterprises and government institutions that do not come from an American company. Take China for example: Huawei can give the Chinese people, all the gadgets they want, minus the fears of cyber espionage.

Is Android going to be removed from the enterprise mobile devices market? The answer is a definite no.  The IBM-Apple teaming up is nothing more but a sales deal. It is common for IBM to make such deal. It cannot be denied that IBM knows how to close a good deal for itself but the history of its partnerships point out that their associates did not manage to reach their goals.

Android is a powerful and efficient competitor. It is extremely popular because it is flexible, it has cheap suppliers and it has the ability to mould on the users’ desires and wants. These characteristics have helped Android to face fierce competitors like Dell or Google.

In conclusion, Android is nowhere near to lose the battle for the enterprise market. It is true that the competition is going to be even harder than it is now, but Android has the chance of coming out as the winner. The IBM-Apple team might resist the Android dominance for a while, but there a few chances from wiping it out from the market.

New Google Innovations for Android

The internet giant company, Google has directed its forces into improving the mapping services of all smart phones running on Android. Google is preparing to launch an upgrade of the Google Maps for its Android software. The 8.2 version of Google Maps is going to be extremely important for cyclists because it will have the capacity to present statistics about elevations. Thus, the bikers will be able to make a detour and will not have to climb a hill unless they really want to. In order to make things more interesting Google has opted to enrich the navigation system with voice control.

The information on elevation is definitely going to help cyclists since it will give them approximations about the elevation while still being on the route. The elevation will be graphically represented under the form of a timeline and the measuring unit for the height will be the meter. This new characteristic still appears as a beta in Google Maps. This means only one thing: there are some more improvements on the way. The elevation characteristic has the ability to make a comparison between various routes, giving the cyclists the possibility that suits their purposes the best.

It is obvious that Google has not lost sight of its non-bikers clients when it comes to the upgrades of the Google Maps. Thus, the mapping service of Android has been enriched with voice commands that offer information on traffic, next-turns and they even estimate the time of the car travel.

Android Police has done a review on this new voice control feature created by Google for Android. The team from the Android Police says that they have observes that the new voice commands are extremely but extremely sensitive. Thus, if the phrase is not uttered exactly, the voice command does not function at all. They consider it even more sensitive the common Google search voice. For the time being this new adjustment appears to be rather frustrating.

There are also some YouTube videos which have been uploaded by the Android Police with the specific aim to demonstrate how the new Google Maps 8.2 actually operates.

For the time being the upgrade is available only for Android variant of the Google Maps service. However, it will soon run on all other devices. Up till now, there is no even a piece of information or a hint about when this new upgrade will be functional for iOS. However, Google is interested in having its upgrades being functional on each of these platforms and therefore the owners of iPads as well as iPhones can start looking for this new version of the Google Maps.

The upgrade for the elevation statistic made its apparition in the month of May. However, the mobile applications were not a part of the upgrade planned by Google.

Do iPhone Users Really Want a Bigger Phone?

According to recent rumors and leaks, the new iPhone 6 produced by Apple is going to be bigger than the 5S and the 5C versions. However, a recently sprung video has pointed out that phone users might not want a bigger mobile phone.

Thus, a very famous YouTube video provider specialized in technical reviews and having the nickname UrAvgConsumer, carried out an experiment of his one using an iPhone 5S as well as a dummy model of the soon-to-be-released iPhone 6.

His subjects were chosen randomly from the New York population. The up loader gave the people he interviewed the dummy mobile phone so as to see if they showed any interest in iPhone 6, which is supposed to be launched in September this year.  Rumors say that Apple wants to release on the market two versions of the iPhone 6: the 4.7 inch variant and the 5.5 inches one. The present iPhone 5S has a dimension equal to 3.99 inches.

Business Insider stated that the reactions people had when seeing the “new phone”, were quite mixed up. The reported pointed out that there would always be consumers asking for bigger screens. However, the “wow” reactions that UrAvgConsumer got when showing people the phone, were more related to the lightness of the gadget and not so much to its screen size. A few of the subjects even said that the design of the new Apple phone was quite similar to the one belonging to Samsung’s Galaxy.

The journalist of Business Insider points out that people do not object to the larger display of the iPhone 6; however they are neither impressed by it. They make comments about its weight, design as well as about the round edges that remind them of the iPod Touch. People enjoy larger screens but they want a gadget that can easily go into their pockets.

iPhone FAQ revealed that the price of iPhone 5 S dropped earlier in the week. This happened after Walmart lowered the prices of the Apple mobile phones. Thus, Walmart clients can buy an iPhone 5C for 29 US dollars and an iPhone 5 S for the price of 99 US dollars.