Twitter’s Unexpected Advertising Move: The Purchase of TapCommerce

Twitter announced on Monday that it has consented to purchase TapCommerce a portable publicizing organization concentrated on remarketing individuals who have already downloaded the promoters’ applications.

The budgetary terms of the business proposal made to the New York based startup have not been revealed yet. However, there are some reports which claim that Twitter is willing to paying approximately $100 million to acquire the organization.

Similarly, Twitter published on Monday the worldwide presentation of its new program of “mobile application installs”, which permits organizations to advertise their portable applications in their clients’ feeds.

The organization has been consolidating its mobile publicizing policy including through the acquisition of mobile centered promoting exchange Mopub a year ago and of Namo Media, a supplier of local promoting in applications, not so long ago.

“Companies spend a lot of time and energy to get new clients, yet remarketing the existing or past clients can bring an appealing degree of profitability,” declared Twitter’s Vice President, Richard Alfonsi, also responsible for online commerce. At the same time he confirmed the purchasing of TapCommerce.

The advertising companies will have the capacity to calculate their ROI and handle various conversions with online buyers that are Twitter followers. The companies will have the opportunity to get new clients through the newly introduced application and at the same time captivate the existing clients who already have the promoters’ applications on their gadgets.

On its authorized site, TapCommerce, which has among its clients, famous companies such as eBay and Zulily, presents the success story of an online retailer that needed to obtain more deals through its iOS application by making a call to action to its former mobile customers. TapCommerce spotted the retailer’s mobile phone clients, who had formerly made of the application and were liable to make a buy, and remarketed them with separate, tweaked, “re-targeted” advertisements of what they had loked for in the recent past. These were introduced in a mixture of settings including other portable applications.

The TapCommerce online platform operates daily over fifteen billion bids focused on advertisement impression, on more than 50,000 applications around the world. This was the statement made by Brain Long, the CEO and also the cofounder of TapCommerce.

Why Encrypted Mobile Technology is so Important Today?

With everything going on in the world today, it is difficult to tell if anything you do is secure any longer. Some people have accepted this level of invasion as something that they do not care about, do not need to worry about, or simply cannot do anything to avoid from happening.  This should not be the case. No one should involuntarily stop trying their right to confidentiality. Many people simply cannot allow it because of the delicate information that they work on.

Many federal government agencies have overstepped their limit in the eyes of many citizens, by overreaching in their scope of how much they go in collecting information. The one thing that has not been known is that government organizations may be stepping on the toes of other agencies, either government or non-government, who absolutely survive by privacy. Not everyone realizes what others is performing, nor should they in an perfect world. Obstacles must be kept in place in certain situations.

Android and iPhones have confirmed to be untrustworthy when it comes to encryption email and data protection. These popular devices were fairly reduced to the level of toys when it comes to industrial or professional grade protection against espionage at any level. No one knows where the compromise starts and comes to an end with these systems whose very devices was born with the idea of giving access to those who demanded it from certain levels.

This is false with the Blackberry pgp encrypted mobile phone. It does not seem to be the concerted target of any identified or unidentified organizations at the hardware level. Regardless, it still needs strong security at the software level. Here is where PGP encryption software comes in.  Using this properly manufactured and personalized solution, folk using pgp blackberry phones with the pgp encryption software correctly installed or configured can have assurance again that their information is not accessible to anyone except the intended targets.

This is a huge benefit, and a relief to the business and confidential sector. Being able to shut out prying eyes and nosy ears is a advantage. Now, it’s an affordable instrument that is accessible through only a select group. Right now, the best choice of this technology is a company called TopPGP. They create their product accessible directly from their website. They have been delivering internationally blackberry pgp encryption phones since 2004.  This is a extremely trusted and trusted company in the pgp encryption software industry.

Currently, it seems possible to take back your world, and send and receive highly sensitive confidential information. Of course, the government is not pleased about this.  They continue to press for laws against this type of software, openly acknowledging that they are helpless against it.  What comes around goes around. Nowadays, you reap what you sew. Many will say that it is Karma. And others, like Blackberry Encrypted Phones, would say care about your own business!

Why might the Go Pro Stock Fall?

Shares of the GoPro action camera have experienced quite an intricate route. In the month of June the value of one share was equal to 24 US dollars. Then the stock value jumped to 50 US dollars only to fall to 38 US dollars.

This fluctuation might not be very appealing to investors and companies wanting to buy the business. There are some reasons behind the fall of the Go Pro Stock. Unfortunately, the fall might not stop here.

First Reason: Go Pro is not a media company

Go Pro has tried to make a name for itself as a media company. However, at the end of 2013 the company did not obtain revenue from the distribution and social engagement on the GoPro network.

On the other hand, YouTube managed to get revenue equal to 3.5 billion US dollars. However, it has to be admitted that the sum dropped to 1.5 billion US dollars after making payments to various partners.

Second Reason: Growth does not represent much

GoPro is not exactly a high growth business if one makes a comparison between the first two fiscal quarters of the present and last year. In 2014, the company experienced a 11.1% increase in its revenue. It is a good rate but not outstanding.

What is quite strange is the fact that the company was quite profitable before its IPO. Unfortunately for it, the trend has changed direction. In the fourth quarter of 2013 the company had a profit of 50 million US dollars. The first quarter of 2014 was not flourishing at all, bringing the company a profit of 11 million US dollars. But this was nothing in comparison with the 20 million US dollars lost during the second quarter of 2014.

Third Reason: Is the product that unique?

GoPro has to pay attention to its rivals. Ten years ago digital cameras were star products. But the incorporation of cameras in mobile devices has lowered the sales of the once so popular product. It is true that the camcorder market is getting better and better and GoPro has had a great contribution. However, every smart phone iteration brings the possibility to enter GoPro’s territory. The company has managed to cover a niche in the market of camcorders. GoPro has a market share equal to 11% in December 2011 while in December 2013 its market share was equal to 45%. Giant companies like Apple or Samsung might decide one day to focus their attention on making smart phone cameras usable in various extreme conditions.

GoPro could experience some real problems if huge companies decide to step in the game. But the company teamed-up with Microsoft for the S-1. For the time being Microsoft is working on making some video stabilization algorithms to function with the GoPro camera.

Siri will be running on MacBook and Macs

The famous voice assistant created by Apple, the Siri, has high chances of running on Macbooks starting with this coming autumn. This rumor is backed up by the information that the United States Patent and Trademark Office has given a patent for the desktop computer alternative of Siri.

The Siri made its apparition in 2011 and it soon became highly popular. It was running on the iPhone 4S. Apple is trying now to transform Siri into an effective digital assistant for more customers. The paten that Apple has received contains the name ‘Intelligent Digital Assistant”. The patent also describes the usefulness of Siri for Mac possessors. The Siri is turned active by using voice commands or gestures.

The “Hey Siri” functioning on iOS 8 allows smart phones running on this operating system to get active at this command. Siri will actually communicate with the user by filing questions and responding to commands. The desktop Siri will be much more complex than the smart phone Siri. For example the Siri can be utilized as a cursor in order to give information on its ability to perform the commands received from the user.

This Apple virtual assistant also has the ability to arrange the folders and the files within the Finder. Moreover, the user can drag and drop files from application to application.

It is also explained in the patent that the Siri can be used on the Mac in a similar way to the mouse of the keyboard. Thus, the user will be perfectly capable of working with application in both the background and the foreground. This patent represents a step forward for Siri, which moves on from mobile gadgets to desktop computers. But a lot of additional and complex work needs to be done in order for the Siri to be really useful.

Unfortunately, the Siri will not be functioning on X Yosemite operating system.

Facebook Spreads across Africa

The new challenge for internet companies is to connect billions of people living on the African and Asian continent. These two continents have a high number of inhabitants who have not discovered yet the benefits of the digital world. By means of the organization called, Facebook has decided to be leader of this new mission, to take the web even into the most remote villages.

Millions of Zambian people connected to one another, is without a word of doubt an impressive philanthropic mission. However, this action might turn out to be extremely profitable one for Facebook in the long run.

Guy Rosen working for has explained that about eighty-five percent of those people, who are connected to Internet, actually live in areas with good phone coverage. Although, these people have and use mobile phones they have not tried the Internet because of two main reasons: awareness and affordability. Internet on mobile phones is too expensive for those people and they also have no idea of the benefits that can get from using the web directly from their phones.

The plan is to solve these issues in Zambia. The African mobile operator, Airtel, has offered its users the possibility to use Facebook on their mobile phones. Not, it will also offer an application that would allow users to access Facebook and other services on the web. Thus, users will be able to browse through the Wikipedia pages, weather forecasts, job sites and health sites without having to pay any additional fees.

The users will have the possibility to access all these online services by paying a visit to the site. A warning signal will be given to them if they surf sites where data charges are applied. Only fifteen per cent of the people living in Zambia have used the internet. It is hoped that this project will change the situation. If the project turns out to be successful in Zambia, then the same model will be used in other parts of the African continent with other mobile operators.

Airtel hopes that some of the users who will try to use the internet out of their mobile phones will be willing to pay for the service in the future and for this reason has decided to invest some of its money into the scheme. It is still surprising the fact that Facebook has not brought its contributions to the data costs.

Lots of people in Zambian will have their first internet experience from their mobile phones. In some parts of Africa the words “internet” and “Facebook” are almost interchangeable. This initiative should bring lots of new Facebook users.

Facebook has around 1.3 million users. It is a company that has to show its investors that numbers and figures are rising continuously. Thus, the philanthropic mission of the project and the Facebook long term strategy go almost hand in hand.

Bike Users Gather to Defend Facebook Experiment Practices

Facebook’s “frightening” food control experimentation, which has produced a torrential slide of shock among clients, is not without its supporters. An important number of analysts and tech savants are connecting arms, remaining beside Mark Zuckerburg so as to express their approval and support.

The social media giant was not able to provide the public with a satisfactory explanation over the reasons of their research. Actually their defense was so weak that numerous organizations in both the UK and Ireland decided to start investigations so as to unveil the truth behind these intrusive experiments.

However, there are many who defend the practices adopted by Facebook. What is their side of the argument? You are all wrong, potentially uninformed, routinely controlled, and why shouls morals hinder science?

How about we begin with Tal Yarkoni’s online post? Yarkoni is a reputed chief of the Psych informatics Laboratory within the University of the State of Texas. The researcher is dismissive of the individuals that are outraged by the fact that Facebook has tried to use the user’s posts, comments and news feeds so as to manipulate their feelings and emotions.

Yarkoni supports his beliefs with arguments that solid for ones and dubious for other. So, what are his points? Actually he has got three of them. Here they are:

1.The experiment was harmless because it had little effect on users.

But Yarkoni overlooks the fact that cannot have been known to scientists, nor any morals council, before the experiment, and consequently is unimportant to whether what Facebook did was moral. In addition, Yarkoni is covering the total the results. Principles encompassing psych tests on people are there not to secure numbers, but people. Showing a little impact over countless individuals does not demonstrate that none of the people were hurt.

2.It is alright, since the results reveled information about what clients posted, and not

about their feelings.

Although the clients subjected to the experiment started producing written content a bit different that they had been previously producing, it did not mean that their feelings had changed dramatically.

This is a flawless fallacy: since we have no idea whether clients were coming clean about their sentiments, in their comments likes and posts, we have no idea whether the concealment of positive or negative items of news on their walls really changed the emotions they had experienced at the time of the experiment.

3.It is all right since all communication done via Facebook is definitely manipulated in one way or another.

Each and every change Facebook makes to the site changes the client experience, therefore basically there is not any experience on Facebook that is no totally developed by the social media giant.

This is much harder to reply. It is actual, however is quite deficient. The Facebook “client engagement” control is intended to make individuals utilize Facebook more frequently (get them click on more and more advertisments).

There is also very little hazard. For instance, the re-weighting paid posts that appear in a client’s feed will determine somebody suffering from the terrible clinical depression feel horrible. Does Facebook know that the “emotion infection” system did not convey risks as such?

 4. Human correspondence is manipulative

Everyone you interface with–including each one of your companions, family, and colleagues–is continually attempting to control your conduct in different ways. Is all human cooperation deliberately manipulative? Regardless of the possibility that the response is “yes”, interpersonal relations have things like trust and assent which are all missing in the Facebook test. There is essentially no similarity between how people involved in a relation actually behave, and this strange examination.

5. Reaching your destination is more important than the means employed to arrive there

Yarkoni states that scientific research is an excuse strong enough for going against the public opinion. He might be right, but no matter what he brings forward, the Facebook experiment was a still highly unethical.

Yarkoni’s investigation was then carried on by Martin Kihn, a Gartner chief of research. Kihn’s words “Man up, people!” is likely everything you have to know about his reaction. To say that being concerned that the academics actually follow the moral standards of human behavior is just like saying that a man lacks masculinity just because he is concerned with ethics. These statements tell a lot about tech division society, but they do not comprise a single piece of information about the moral of the research.

Kihn says that the study appears to be lawful, unsurprising and moral as well. Kihn also reiterates two of Yarkoni’s arguments: the likely slips in text based evaluations and the little effect that the experiment had on Facebook users worldwide.

Covering morals in subtle elements

Even a intense discourse of this issue, one which picks over the important laws as well as regulations, seems to skirt it in the meantime. The following lines written by Meyer Michelle, linger on every single aspect if it were some sort of old, delectable wine.

The Facebook research qualifies as a “human subjects study”. Thus, Meyer sees the inquiry through the crystal of legitimate necessities – was the research subjected to the regulations governing scientific work?

Meyer presented these key focuses:

1. The study was directed and financed exclusively by Facebook, which implies that it was not under the subject of federal laws and regulations.

2. The “implication in the Facebook research of two academics probably did not caused Cornell’s the requirements for ethical review made by both and UCSF  and Cornell.

3. There were high chances for the study to have passed the moral examination if there had been one.

Meyer also commented on the fact that manipulating customers’ feelings and emotions was something common, at least in the advertising domain. Similar to Yarkoni, she seems to believe in the dubious idea that something is ethical as long as the respective actions are performed by the vast majority. However, she agrees that companies are able to perform such experiments with a greater degree of freedom than academic researcher. She say she is an advocate of letting go of the academic restrictions.

Brian Keegan employee of the Northeastern University has been over cited due to his famous phrase: “Do not chill science!” The most important aspects of Keegan’s statement are: all tests are some sort of psych experimentation; nobody knows how to exactly define informed consent and obviously his famous apple to not chill science.

In spite of all these it is possible that Facebook and its experiment have managed to do some favor to the world. It definitely showed people the conduct and beliefs of psych scientist and researchers.